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How I Built My Social Media Presence

May 18, 2017


When I first started posting on Instragram it was uncomfortable for me.  I didn’t have a good eye for photography and the whole process felt super self-indulgent.  Why do people need to stare at my face? -and how many ways can I reinvent the handstand?  But I kept posting believing that it was the smart thing to do to expand my outreach and believing that it would get easier.  Awkward as it was, I continued to put myself out there. 
One day I was talking to my student, @yvettejune who studied social media and she offered me advice.  She said “just teach! That’s what your good at.  And remove the veil; let us know more about who you are as a person."  BOOM DONE!  I love teaching and I love writing my innermost thoughts. 
I have been journaling nearly everyday since I was 17.  Writing helps me gain clarity and perspective.  Writing transforms a cloud of overwhelm or confusion and simplifies it all.  Writing is also my way to give thanks and praise.  I love writing.  And I have always been someone who is happy to share it all.  I love humanizing myself, relating to and uplifting others. 
Teaching yoga- well that is what I was born to do.  Like with my writing, I love taking complex ideas and breaking them down so that the information is more universally accessible.  Additionally I enjoy goofing around and making the videos with my students.  It is bonding time together.  
And there you have it.  I found my niche. 
To teachers out there who don’t know how to use social media I say
1-    You don’t need fame to have a successful career.  There are so many different ways to teach and make a decent living.  
2-    If you want to grow your business, keep putting yourself out there.  Don’t be in a hurry.  Let go of anxiety and work consistently and calmly.  
3-    Repeat: Slow down, you’ll get there faster.   
4-    Search for a way to fun with it. 
5-    Do the work.

📷 https://www.sarafordphotography.com/home.html



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