Biggest Trap in Brand Building on Social Media

The biggest trap in building a personal brand using social media is the desire to be liked. You can start to see patterns in images or content that is more likeable and the temptation can be to continue to produce content that your audience will like. But if that content isn’t in line with your authentic self, I’ve seen many times before people lose themselves and begin to regard their authentic self as something that’s not loveable. If instead you practice slowing down and building your brand from a place of truth, you’ll create a sincerer connection with your audience and a more sustainable business for yourself and for your sanity and for your happiness long term.

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